Last updated: 24 Feb, 2026
Welcome to the BabyBliss family! We know that as a parent, your priority is protecting your little one—and as a company, our priority is protecting you.
We hate spam, creepy tracking, and confusing legal jargon just as much as you do. We wrote this Privacy Policy to explain exactly how we collect, use, and protect your information when you visit https://www.babybliss.us/ or buy the Dreamnest, all in plain English.
By using our site, you agree to this policy. If you ever have questions, we are just an email away!
To provide you with an amazing shopping experience and get the Dreamnest safely to your door, we collect a few pieces of information:
Information You Give Us: When you make a purchase or sign up for our newsletter, we collect your name, email address, shipping address, and phone number.
Payment Information: We use ultra-secure, third-party payment processors (like Shopify Payments, Apple Pay, or PayPal). We never see, collect, or store your full credit card number.
Browsing Information (The Tech Stuff): When you visit our store, we automatically receive your computer’s internet protocol (IP) address, browser type, and information about how you interact with our website. This helps us make our site faster and easier to use.
We use your data strictly to make your BabyBliss experience better. Specifically, we use it to:
To help other parents find the Dreamnest, we run advertisements on platforms like Google and Facebook. To do this, we use tracking tools like the Meta (Facebook) Pixel, Google Analytics, and cookies.
Here is exactly what this means for you:
You are in control: If you prefer not to see personalized ads, you can easily opt-out!
We treat your personal information like a closely guarded family secret. We will NEVER sell your name or email to shady third-party data brokers. We only share your data with trusted partners who help us run our business:
If you are a resident of California, the law grants you specific rights regarding your personal information, including the right to know what data we hold, the right to delete it, and the right to opt-out of the "sale" or "sharing" of your data. While we do not "sell" your data for money, using tools like the Facebook Pixel is sometimes legally considered "sharing" in California.
Do Not Sell or Share My Personal Information: If you are a California resident and wish to opt-out of targeted advertising or request the deletion of your data, please email us directly at Support@babybliss.uswith the subject line "CCPA Request". We will happily honor your request immediately.
We sell the Dreamnest for babies, but our website is designed exclusively for adults. In compliance with the Children’s Online Privacy Protection Act (COPPA), we do not knowingly request, collect, or store personal information from anyone under the age of 13. If we discover that a child under 13 has provided us with personal data, we will delete it immediately.
We take reasonable precautions and follow industry best practices to make sure your personal information is not inappropriately lost, misused, accessed, disclosed, altered, or destroyed. Our store is hosted on Shopify, which is certified Level 1 PCI DSS compliant (the highest standard of online security).
We may update this privacy policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons.
If you want to access, correct, amend, or delete any personal information we have about you, or if you simply want more information about our privacy practices, reach out to our friendly team:
XELRO DIGITAL LLC (BabyBliss)
Email: Support@babybliss.us
Corporate Address: 501 W Pine St, Rawlins, WY 82301, USA
Thank you for trusting BabyBliss. We promise to keep your data as safe as your baby sleeping in a Dreamnest!